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“What really surprised us was just how substantial this difference was between men and women,” says David Frederick, assistant professor in health psychology at Chapman University and a co-author of the study. The study was conducted by researchers at Chapman University in Orange, Calif., and is due to be published in the January 2016 edition of the peer-reviewed academic journal “Personality and Individual Differences.” The researchers interviewed people in an online questionnaire about qualities they find important in a partner.Love is real and wanting to be married matters more to young people’s love lives than anything else, he says, “or whether you are beautiful or not so good looking.” Also see: Can you judge a man by his car (or his apartment)? full of awkward first dates, bad sex and limited chances at orgasms. Men with higher incomes showed stronger preferences for women with slender bodies, while women with higher incomes preferred men who had a steady income or made similar money, according to a new survey of 28,000 heterosexual men and women aged between 18 and 75.Women felt it was more important that their partner made at least as much money as they did (46% versus 24% of men) and had a successful career (61% versus 33% of men), while men favored a slender body (80% versus 58% of women).
Valuing money and looks over personality may seem a tad superficial -- or not.
Both genders have a list of what they seek in a partner, says Fran Walfish, a Beverly Hills, Calif.-based psychotherapist, which may explain why the matchmaking and online dating industry is worth billion combined.
“We have long known that men are more visual than women and women have a stronger need to be taken care of both emotionally and financially,” she says.
He calls it the “mating market.” Presumably, gay people also compete with members of the same sex when looking for a partner.
There was one deviation: Older people care less about physical attraction, professional success or the potential to make a lot of money, the study found.
Neither gender may be shallow, he says, but may be making their choice of mate because of millions of years of evolution.