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This doesn’t include the long-lasting impact it will have on our SEO traffic given the global press coverage we’ve received.
The biggest advantage is the number of business leads we’ve been able to generate at zero cost.
“We were looking to bolster sales immediately upon the launch of our new site,” says Jason Parks, marketing manager at Derm Warehouse, of a recent influencer marketing campaign they produced. We did generate some sales but not enough to warrant the time commitment on our end. It was definitely worth it on this front as we were able to essentially get all of Q1 content for advertisements and website creative based off of the influencer campaign.” Think about what you are looking for the influencer’s audience to do as a result of the collaboration.
Are you looking for a lift in brand awareness metrics? Or are you looking for a direct sales opportunity as an outcome of the partnership?
That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth has increased.
Not only are brands getting distribution to each creator’s individual followings, they’re also getting an exclusive license to use the creator’s content across their owned and paid channels.” Some brands pride themselves on working only with unpaid brand advocates in their marketing efforts. It’s entirely possible a brand fan will let you use some of their user-generated content without asking for a fee.There always needs to be something in it for the influencer.This can be cash compensation, product gifting, promotion of their platforms by your brand, exclusive event access, or myriad other possibilities depending upon the influencers and their goals.Or are you looking to form a longer-term relationship with the influencer, including co-creating content that lives on both of your platforms?Does the influencer have an engaged niche audience you haven’t been able to otherwise attract to your brand?
Especially if many of those fans are bots or were possibly purchased.