Arab single dating man
With a small marketing budget, the site soft-launched on Valentines Day 2013 with a goal to win 15,000 registered users. Without any advertising since April, et3arraf’s user-base has grown to 56,000.It is most popular in Saudi Arabia and Egypt, followed by Jordan and Morocco.Inspired by e Harmony and Match.com, but frustrated by the questions those sites ask users, Maalouf and Nimer worked with a Lebanese psychologist to create a personality quiz tailored to Arab cultural concerns.“[Non-Arab sites] ask you questions like, ‘What do you prefer on a woman’s body: her eyes or her boobs or her ass?“Most people want to meet someone not only of the same religion, but of the same denomination of their religion.” Et3arraf was developed during Lebanese accelerator Seeqnce’s first and only acceleration program.“The first couple of months at Seeqnce was just pure 16-hour work days minimum, coding, coding, coding, just churning out code,” recalls Nimer.Calling it a “good problem,” Maalouf is waiting for his lawyers to weigh in, but thinks he’d prefer angel to VC financing: “We still decide everything about the site and I am not sure if I want to share it with someone yet.” Et3arraf lays claim to being the first Middle Eastern dating platform, “for Arabs, by Arabs, in Arabic.” “We think we are successful in countries where cultural constraints make it difficult for singles from opposite gender to meet,” say Maalouf and his co-founder Rakan Nimer.The idea for et3arraf was borne from a heartbreak Maalouf suffered in France.
It is too important of a factor to ignore,” he says.
When online matchmaker et3arraf closed its second round of funding this week, CEO Cedric Maalouf was ecstatic.
The Arab “marriage-oriented” dating website attracted attention from angel investors and venture capital firms, and received term sheets from investors who weren’t even pitched.
My life experience has never reached satisfaction and happiness and first off all a serious relationship were marriage is the aim goal.
I live in Ottawa Ontario and am not willing to relocate as of now. I am an easy-going person looking to meet the right life partner.
“There is no concept of dating in the Arab world,” says CTO Nimer.